The International Committee of All Africa Music Awards (AFRIMA), in partnership with the African Union Commission, has appointed Salif “A’salfo” Traoré as country director of Côte D’ivoire, West Africa for AFRIMA.
The appointment was announced on May 17, 2021, in Johannesburg, South Africa following the unanimous decision of the International Committee of AFRIMA.
According to Zineb Seyad, director, sponsorship and communication, AFRIMA, “The core of AFRIMA’S mandate is to unify the African continent through music, and the role of the country director in achieving these objectives is key. Thus, the appointment of Traore is a significant, strategic step in the right direction specifically for the African creative industry and largely, the continent, as he possesses the skills and fortitude to contribute towards realizing the vision of AFRIMA”.
The appointment comes as no surprise as Traoré is acknowledged as a giant in the African music and creative industry; his experience in music as a musician; songwriter; producer; and record label owner spans over 20 years.
His band, Magic System, in 1999, pioneered a new sound in the Ivorian music scene, recorded a song “1er Gaou” which became a smash indie hit in Africa and France three years later. The song meant the breakthrough of the little-known Magic System and set the pace for a new generation of music in Côte D’ivoire and Africa.
In 2012, Traoré was appointed UNESCO Goodwill Ambassador by Irina Bokova for his messages for peace. His popularity among policy makers, as well as his expertise in music production, event project management and media positions him as an exemplary ambassador to the values and goals of AFRIMA.